The German market in some key figures
The agri-food industry is very important, representing 5.3% of German GDP, or 250 billion Euros
Germany is the 3rd largest importer of food products in the world.
The top 3 imported categories are:
- 22% Grocery
- 15% Dairy
- 12% Wine / Spirits
There is a strong demand for European products: 70% of German imports are intra-European
Distribution of Germany’s European Imports:
- 82M Inhabitant
- 1st European economy
- 3rd global importer of food products
- 74 MDS€ is the weight of German food imports
High potential for Gourmet Food products in Germany
8.8 million shoppers bought products in delicatessens and 37 million shoppers bought Gourmet products in supermarkets Gourmet products grew at +5.5% while food was stable at +1.4.
There are more than 1,000 delicatessens in Germany and 307 importers of fine and gourmet products and 230 importers of tea & coffee.
Wine, Spirits and crafts
There are more than 1,600 wine shops in Germany and 360 importers of alcoholic beverages. Germany is the world's leading importer of wine and Europe's leading consumer of spirits
Alcoholic beverages: a €38 billion market in Germany
Although Germans are high consumers of beer (100 lt/pers/year), they also consume wine and spirits.
Cheese and Charcuterie
Cheese: a market of €9 billion while charcuterie is €24 billion
Germans consume an average of 24 kg of cheese and 41 kg of charcuterie per person per year. 10 million tones of cheese are imported into Germany every year